Focus through analytics.
Guidance through strategy.
Success on last mile through behavioural science.
OUR MISSION
Noiland consulting applies strategy consulting methods, analytics and behavioural science across public and private sector to improve commercial success, as well as the lives of citizens and employees. We empower product, service and policy design and testing as well as organisational change with a human perspective and hard, data driven evidence.
OUR VISION
Noiland consulting strives to become the vanguard of applied behavioural science.
Ask the right questions.
Tackle the most impactful problems.
Co-create a clear strategy.
Ensure successful execution on the last mile using behavioural science.
Why do people fail to adopt healthier lifestyles, despite their best intentions? Why do policy initiatives designed to make citizens safer or happier show low impact? Why do companies and organisations fail consistently at driving change, despite spending thousands of dollars in new technologies and training programs?
The answer is simple: Human beings are not hyper-rational decision machines, but face cognitive limits, behavioural biases or strong habits to follow. Noiland can support you to successfully drive change with customers, citizens and employees.
If you work with Noiland, we will work together to (1) identify the highest impact initiatives to drive revenues or organisational change, (2) develop and quantify strategies to reach your goals and (3) ensure successful delivery on the last mile through nudging and optimised choice architecture.
Experiment!
Use lab, online or field experiments to find out what really works - so that you scale the right solutions.
Data Science and AI is everywhere today and promises to drive insights, yet the majority of the organisations still struggle to fully leverage data to drive change in customers, citizens or employees. This is because data alone only tells half of the story.
The other half can only be found if you look at human behaviour. AI algorithms are powerful optimisers, but will only learn from what happens in business as usual. Behavioural Science can help expand the envelop of possibilities. Digital transformations can make people more productive, more organised, more compliant to manage risk. But on the last mile, people still need to use the tools.
Learning what actually works and is used can be guided by behavioural science. However, at the end it is an empirical question and requires meaningful experimentation.
Build powerful habits to succeed in your Digital Transformations.
Have you ever wondered why 70% of the digital transformation initiatives fail? Often, the focus is on the technical and operational aspects of rolling out new technologies or processes, but completely neglect to consider the human aspect.
Learn how human biases and entrenched behaviours can get in the way, and how behavioural science can be leveraged to your advantage.